Support Your Favorite Small Business With a Patch Shout-Out

Big corporations have been trying to cash in on Black Friday for so long it has become a national tradition. Then came Cyber Monday for the people who wanted to avoid the Friday madness and shop from the comfort of their own home. With locally owned businesses being hit hard by the economy, American Express came up with Small Business Saturday to encourage shoppers to not forget about locally owned businesses this holiday season.

Small Business Saturday is not about square footage, but about the size of the company. Locally owned Sky Nursery was featured in a radio spot about the new shopper’s holiday. For those who think that Christmas has become too commercial, Small Business Saturday is a good solution. Local residents get a more personal shopping experience with their money staying in the community.

Shoreline-Lake Forest Patch would love to hear which small businesses you can’t live without in town. Tell us in the comments which independently owned business is a must for shoppers this Saturday and why. Your shout-out could help a sector of our economy that has created 65 percent of the net new jobs over the last 17 years.

So when you must get your nails done just right, discover that perfect bottle of wine or have a craving a quick meal, where do you go time and time again?